Exhibition marketing considerations and methods

The early reform and opening up, while China's information is very isolated case, the exhibition to help Chinese enterprises to open the channels of communication with the world. Two times a year Canton fair not only makes a lot of foreign customers purchase inexpensive Chinese products, at the same time, also let many Chinese enterprises to develop the vision, capture the business opportunities, creating a large number of private entrepreneurs. Twenty years later, in the mass consumer goods companies, the exhibition still is a very important marketing tool, especially some foreign trade enterprises, the annual Canton fair and some trade show is absolute channels for enterprises to expand.
Rise as the "exhibition marketing" boom, however, costs are on the increase of the exhibition, and show a few tens of thousands of, many hundreds of thousands of, the effect of the exhibition, but have not improved. Instead, now has a deluge of the exhibition, many exhibition boasts thousands of buyers, the actual buyers but only a few hundred, show one of the few buyers become numerous exhibitors for "sweet steamed bun", but not enough to really able to clinch a deal the project is not much.
Enterprises should be how to develop exhibition marketing? Which should be paid attention to in the convention and exhibition marketing? Here, President of learning network to share:
A panel content in the design, exhibition marketing concise, atmospheric, highlight the key selling point, core panel and visitors to the largest concentration of direction Angle of view.
Show message, the key is released and let the flow of the crowd quickly understand the core products in the first established the core values of the points, or cloud mountain fog around, or in a corner, or big slogan tore a piece of plastic blah, image, no element or simply no image, no affection will direct damage. Exhibition marketing in the image and the practical effect is very important, learn to do release, seize the line of sight is focused on the gold one minute, in the simplest way to transfer information be clear at a glance is the first step to improve the exhibition.
Second, in the exhibition marketing, data preparation wants enough, or you will forget good, information is the product of an enterprise name card.
Some enterprises only brought a wupan data, the along while have overwhelmed. If you feel every time to issue a full set of data is a waste, also can only do clear intuitive product catalog, introduce product advantages clear. Otherwise business card mass, similar products have, information is easily lost.
Third, in the exhibition marketing, product advantage is introduced brief.
Equipment consumable field threshold is low, the same enterprise, a lot of the same products, is the own advantage need one or two other words clear, or you have, I have, you have, why customers choose couldn't convince her. Key exchange a minute time to catch up, can quickly attract customers, also can quickly understand the level and needs of customers. Some enterprises sales staff eloquent, let a person feel only a mouth, do not have true material. Some enterprises personnel is too true, clear tell each other your product without any advantage, and everybody are the same. No characteristic, the feature and advantage of product tend not to let a person enchanted, do will be very tired and tasteless.
Fourth, in the exhibition marketing, may not be accurate quotation, but must let customers know their own interests and benefits of contour.
Exhibit on the meeting with customers, is also has a lot of the peers, and even competing goods. Involuntary seemingly can protect the price quotation to a certain extent, but not much practical significance. Want to know from other sources of early know a bottom. For customers with sincerity cooperation killed also don't offer, customer directly feel the manufacturer not the sincerity, too cold, shut out of the partners. The perspective-taking, treat each customer as a spy, customers will also stay at a respectful distance from sb, the enterprise a delivery business has declined, customers will not be beneath your dignity. Whether offer, how to offer depends on the understanding of customers and judgment. Of course, the needs of the existing sales distribution resolute don't offer.
5, learn to packaging, publicity and promotion is the key of the conference marketing.
The exhibition is just a form of information release and face-to-face communication. System of packaging, publicity and promotion way is more important. In a more modern and efficient way to make people more and more suitable for faster and more clearly understand their own products and its advantage and characteristic, can greatly improve the efficiency of marketing. Learn to spread and popularization way, grasps well can make you faster small.
Six, exhibition marketing, must have the service and good faith.
Open the door, a guest, welcome customers, sharing a win-win will realize a virtuous cycle and development. Can you get it ready exhibition marketing. Good reputation, good service, even if the lower starting point, also with plain heartstrings.
Exhibition marketing needs to be just right, precise and standard and work. Clear and well trained will greatly improve the performance of the exhibition effect and shooting. Know who is our high quality clients, who can help us achieve sales faster, will effectively change our exhibition marketing efficiency and results.